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Bettendorf’s long-awaited ZIP code party, from the city’s fast-growing north end to its historic riverfront, provided an opportunity for businesses and organizations to strut their stuff, to thank customers and make new ones, and, in the process, find out a little more about the city they call home. Friday, May 27, 2022 (5-27-22, as in Bettendorf’s ZIP code) dawned gray and drizzly, causing some of those planning outdoor events a few worries, but by the time the afternoon arrived, sunshine and 70-degree temperatures brought people outdoors to enjoy food, beers crafted just for the occasion, live music, outdoor recreation, special retail promotions, and to take part in the city-sponsored scavenger hunt. In the process, both organizers and participants say it was a welcome chance for the city of 40,000 to come together. “It was like an ‘all-around-town’ open house,” said Bettendorf Mayor Bob Gallagher, whose trek across the community to at least 40 locations was documented throughout the day on Facebook Live. That included being unceremoniously dropped into a chilly pool of water — by Bettendorf Economic Development Director Jeff Reiter — after 13 minutes in the dunk tank at BankOrion’s branch on Middle Road. Reflecting on the ZIP code party a few days later, Mr. Gallagher said it accomplished several things. “I think what was emphasized was the amount of people and number of businesses that wanted to take part in a uniquely Bettendorf event,” he told the QCBJ. “We’re blessed to have many folks who come here to work every day, but when they had an opportunity to be a part of something bigger than their business, they jumped on board with a whimsical theme, like the ZIP code. I think it emphasized that it was fun to live here and to work here.” It also was a logical lead-in to the long Memorial Day weekend, which included graduation ceremonies for both Bettendorf and Pleasant Valley high schools, and kicked off summer. The ZIP Code Celebration culminated in the Be Downtown annual event on Saturday, June 4. Mr. Gallagher also said that several businesspeople told him that it gave them the chance to work with colleagues at nearby businesses as well as with those who shared a building or shopping complex. “Folks were very happy that they had an increase in foot traffic, but more happy that they were part of a communitywide event,” he said. More than 100 businesses and organizations listed ZIP code day promotions on a city website. “The good will created by the businesses may bring future business,” he said. And while another “Date meets ZIP” day wouldn’t occur in Bettendorf for another 100 years, on May 27, 2122, Mr. Gallagher said, “May 27, 2023 is a Saturday … could we do a ZIP code plus 1 to kick off the Memorial Day weekend? We’re always looking for good ideas.” Here’s a glimpse of what happened throughout Bettendorf on that day: