Meyocks, an Iowa-based leading branding and marketing agency, recently announced the launch of its Meyocks Research + Insights firm.
The independent, specialized marketing research firm delivers both custom and off-the-shelf research solutions. They are designed to help organizations of all sizes uncover actionable insights and make smarter business decisions, a Meyocks news release said.
“For more than 40 years, Meyocks has helped clients grow through strategy-driven creative and innovative marketplace activations. Meyocks Research + Insights builds on our decades of experience and takes our research and strategy expertise even further,” Kelly Ferguson, Meyocks’ president and CEO, said in the Wednesday, Nov. 19, announcement. “We’re bringing an innovative research approach that uncovers reliable, actionable insights for clients and drives growth for brands from across all industries.”
The Meyocks Research + Insights team is led by Beth Ann Boyd, vice president of digital delivery, and Whitney Hayes, senior market research strategist. Together, the team’s researchers, data scientists and analysts help organizations gain clarity through a variety of research offerings, from customized studies to quick-turn solutions.
“Our method of working with brands and translating insights is what sets us apart from traditional marketing research firms,” added Ms. Boyd. “Our vision is to provide brands with a faster, more intuitive way to uncover the insights they truly need. As marketers ourselves, we understand the power of research to drive clarity and informed decisions.”
Research, strategy integrated
The Des Moines-based Meyocks said a signature feature of the research arm is its integration with brand strategy. That ensures that every insight is delivered through a strategic lens and can be translated directly into action.
Rapid Research features ready-to-run, pre-packaged surveys. They deliver affordable insights starting at $6,000 within just two to three weeks including: Brand Category + Health Study,
Customer Study, Creative Testing Study, and Package Design Value Study.
Custom Research includes tailored studies built around specific business questions in areas such as consumer behavior, brand health, product and package design, marketing and creative, and employer branding.
Among Meyocks’ clients with a presence in the Quad Cities region are: Farm Credit Services of America, Grinnell Mutual, Hy-Vee and MercyOne. In fact, with a 31-year relationship, Hy-Vee is the firm’s longest tenured client.
Aligned with Meyocks’ “giving a damn changes everything” ethos, Meyocks Research + Insights applies the agency’s purpose-driven approach to turning insight into opportunity. Brands can learn more about Meyocks Research + Insights by visiting meyocksresearch.com. There they can preview or download sample reports and case studies.
