Mel Foster Co. announced this week its new Luxury Collection Division to serve sellers seeking concierge-level services to market their $850,000 or higher property and for buyers in that price category.
The Mel Foster Co. Luxury Collection emphasizes personalized service and cutting-edge technology and leverages the company’s expansive global network, the Quad Cities real estate firm said in a news release.
“This new division delivers a bespoke experience for buyers and sellers of luxury real estate,” the release said. Agents who have Luxury Collection listings will have extensive local and global market expertise and are given access to premium marketing assets to attract qualified buyers, the multi-generation, family-owned company said.
“We understand that luxury transcends a mere price point; it’s about crafting a custom experience,” Lynsey Engels, president of Mel Foster’s Real Estate Brokerage division, said in the release.
“Our new Luxury Collection Division is a testament to our unwavering commitment to excellence. We offer all our clients a unique blend of market insight, attention to detail, and the highest standards of service,” she added. ”However, we also recognize that homes in our market’s highest price range require a different mix of marketing due to the limited number of prospective buyers.”
What is luxury service?
Luxury Collection Division highlights include:
- Tailored Marketing Strategies: Custom marketing campaigns designed to showcase each property’s unique features, targeting affluent buyers through both traditional and digital channels.
- Global Reach: Leveraging Mel Foster Co.’s international connections through its affiliation with Leading Real Estate Companies of the World.
- Discreet Transactions: Offering confidentiality and discretion for clients who require privacy in their real estate dealings.
The new division’s launch marks a significant milestone for Mel Foster Co., It underscores the company’s commitment to leading the area’s luxury real estate market with innovation, integrity and exceptional service.
Founded in 1921, Mel Foster Co. is one of the real estate leaders in Eastern Iowa and Western Illinois. It has Iowa Quad Cities offices in Clinton and Davenport and Illinois offices in Aledo, Galesburg, Geneseo, Kewanee, Moline and Savanna. It specializes in residential and commercial real estate sales and offers a wide range of services including insurance, new construction, luxury collections, relocation, farm and land sales, land development, senior services, and career development.
For more information, visit www.melfosterco.com.
