The Iowa Center is hosting a virtual Fareway Coaching Cohort beginning Wednesday, April 30, from 3-4 p.m. in partnership with Fareway.
The coaching, which runs through Wednesday, June 25, is designed to support Iowa small business owners who dream of placing a product on the Iowa-based grocery chain’s shelves.
Cohort participation is available at no-cost to selected small business owners with high-potential, early phase products that could be sold in a grocery store. To apply, click this link. The deadline is April 14th.
Fareway executives will lead classes on key grocery distribution topics. Participants will also receive follow-up group and 1:1 coaching. Other classes will be May 14 and 28, June 11 and 25. This cohort is for small businesses owned and operated out of Iowa.
Topics will include brand awareness; market strategy and promotion plans; getting ready for grocery; inventory management and distribution; legal, food, safety, and finance.
