Your bottom line depends on your brand

|3 min read
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  • Brand marketing

    Here’s a hot take: the goal of marketing is not only sales.  

    While most folks point to sales as the top line metric for measuring success, I believe that creating connections is just as important.  

    That’s because connections build relationships. When the relationship is strong, potential customers and clients will think of you first when they’re ready to buy. And if the relationship is…

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