Searching for ways to grow your audience?

It’s like the old adage about a tree falling in a forest: If no one is around to hear it, does it make a sound?

So it also goes with websites and search engine optimization.

You can build the greatest website in the world, but if no one sees it, does it have any resonance?

Search Engine Optimization, or SEO for short, ensures that your tree is heard, so to speak. It ensures your website is seen and visited amidst the vast forest of the world wide web.

But how do you maximize your SEO to make sure your website makes that optimal impact?

TAG, a recognized leader in digital services, are experts at SEO. TAG’s Chief Digital Officer Don Farber has exceptional experience in web and SEO optimization and is a fully trained and certified expert in SEO technology and maximization.

Mr. Farber is well aware of the importance of strong SEO to sites’ impact.

“A company’s brand is made up of many things but your digital presence, primarily your website, is at the center of your brand strategy,” Mr. Farber noted. “Organic traffic is one of the largest and most cost-effective sources of website visitors to most business websites.”

That’s why it’s vital to maximize that organic traffic, and the best way to do so is through proper utilization of SEO technology, Mr. Farber added.

“Ranking at the top of the search results is the best way to capture the hundreds, thousands or even millions of people searching for your information, products, or services,” Mr. Farber said. “And by growing this audience organically through SEO optimization, you ultimately grow your customer base and revenue.”

We live in an online world. Think about the last time you were looking for any business — a plumber, a mechanic, a restaurant, whatever. You searched online. And the businesses with the best SEO were the ones you saw first. The utilization of great SEO technology makes sure that when people go looking, they find you first.

“A maximized SEO understanding and implemented protocol might just be that elusive ‘silver bullet’ for optimizing the success of your web presence,” said Randy “RJ” Jacobs, TAG president.

But how do businesses best optimize SEO?

“Wise brands and businesses know they need SEO to grow digitally,” Mr. Farber said. “But SEO is a complex and time-consuming practice that most companies don’t have the resources or expertise internally to implement. It is almost always more cost effective for an external team, like TAG, to implement and manage the three specific pillars of organic SEO growth tactics on their behalf to reach more customers: Technical SEO, Keyword Optimization and Advanced Backlink Strategies.” 

​​Mike Vondran is CEO of TAG, Davenport. He can be reached at [email protected] or online at

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