Maximizing Success: The benefits of strategic planning with an outside facilitator

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In today’s ever-evolving business landscape, strategic planning is no longer a luxury – it’s a necessity. It provides a roadmap for success, guiding organizations toward their long-term goals, helping them adapt to changes along the way. 

The Essence of Strategic Planning:

Strategic planning is the process of setting goals, defining strategies, and outlining the steps necessary to achieve those goals. It is a comprehensive, forward-thinking exercise that requires a deep understanding of the organization’s current state, desired future, and the competitive landscape.



While the benefits of strategic planning are numerous, they can be amplified when facilitated by an external expert. 

  1. Unbiased Perspective: One of the primary benefits of an outside facilitator is their ability to provide an unbiased perspective. This impartial viewpoint can help the organization see its strengths and weaknesses more clearly, facilitating a more objective planning process.
  2. Broad Industry Knowledge: Experienced external facilitators often bring a wealth of industry knowledge and best practices to the table. This external perspective can help identify new opportunities and threats that may have been overlooked.
  3. Conflict Resolution: Strategic planning often uncovers conflicting opinions and interests within an organization. An external facilitator can help mediate these conflicts and guide the team toward consensus.
  4. Fresh Ideas and Creativity: External facilitators bring fresh ideas and creative thinking to the planning process. They encourage out-of-the-box thinking and innovation, helping organizations explore new opportunities.
  5. Accountability: A critical aspect of strategic planning is accountability. External facilitators can help set clear expectations and hold team members responsible for their roles in the planning process. 
  6. Customization: Experienced facilitators adapt their approach to suit the unique needs of each organization. They customize the strategic planning process to align with the company’s culture, goals, and resources.
  7. Focus on Implementation: Strategic planning is only the first step; execution is where the real value lies. External facilitators ensure that the plan is put into action effectively.

In an era of rapid change and fierce competition, strategic planning is essential for the long-term success of any organization. The benefits of strategic planning are multiplied when an external facilitator is involved, as they bring objectivity, expertise, efficiency, and a fresh perspective to the process. 

Marcia Erickson is a Certified Business Coach & Executive Coach for ActionCOACH Excel Edge. She can be reached at [email protected].

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