2024 is shaping up to be a pivotal year for Quad Cities International Airport.
We’re experiencing a significant uptick in traffic, and airlines are taking notice. Allegiant extended its service to Phoenix/Mesa through August, a move that reflects confidence in our market after pausing it between May-October in recent years. American Airlines and United Airlines are also testing additional frequencies to their primary hubs.
However, increased flights do not signify the resolution of challenges like pilot, air traffic controller and aircraft shortages. In aviation, gains in one community can sometimes mean losses for another. The dynamic nature of airline operations means services can come and go depending on demand — a reality we must navigate carefully.
The importance of community support for our local airport cannot be overstated, especially in a post-pandemic landscape where airline resources remain constrained. The commercial air travel industry is forever changed, necessitating a recalibration of expectations and strategies.
In addition to passenger volume, economic development is a crucial driver behind expanded air service. Airlines seek regions that demonstrate robust economic health and growth — factors such as business expansions, job creation and tourism appeal play critical roles in attracting and retaining air service.
Our efforts are not confined to boosting one city; they encompass regional economic prosperity. The growth of our airport often mirrors the growth — and sometimes stagnation — of our region.
To compete effectively, we must craft compelling narratives backed by solid data, highlighting why our region deserves sustained airline investment. We aren’t just competing against our nearest airport neighbors; we’re competing against every small market in the U.S., so we need a story that stands out above the rest.
No airline will see the Quad Cities, and by extension the airport, as a worthwhile investment if we, as a community, do not first believe it ourselves. We have enthusiastic local leaders but cheerleading alone isn’t enough. We need clear visions translated into actionable plans and tangible results.
Our ability to influence airline network planners lies in our choices — to use our hometown airport whenever possible. Economic development is a long game. Using the airport as much as possible is an immediate action and is the most consistent message we can deliver. That is why business travel is crucial to our efforts.
Business leaders have tremendous influence on their teams and colleagues, encouraging them to choose MLI whenever possible. Choosing other airports is directly detrimental to our economy, and our ability to grow as a region.
Let’s continue to elevate MLI as a hub of connectivity, growth and community pride.
Ashleigh Davis is public relations and marketing manager for the Quad Cities International Airport, Moline. She can be reached at [email protected].
