Fareway Stores, Inc. is partnering with Variety – the Children’s Charity to conduct the sixth annual Round Up at the register in July at all 130 store locations including its Quad Cities stores.
Fareway Round Up began Monday, July 4, and will run through Saturday, July 23.
Customers will have the opportunity to round up to the next dollar or provide an additional donation on their grocery bill to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill or living with special needs.
Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, standers, mobile standers and more. Additionally, the funds raised through the Fareway Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.
“We are thankful for this opportunity to once again partner with Fareway to help Iowa’s children,” said Sheri McMichael, executive director of Variety. “The Round Up is a great example of how Fareway customers and employees continuously show how much they care for children in need.”
Fareway Stores, Inc. is a growing Midwest grocery company currently operating 130 stores in a six-state region. Its mission is to provide the highest quality products, while treating customers like family, and valuing dedicated employees. Its stores are known for their full-service meat departments, farm-fresh produce, and to-your-car customer service. Fareway is a family-owned business, recognized as a top 10 employer in Iowa, and has more than 12,000 total employees.
