Celebrity’s Beauty Supply begins new chapter

Celebrity’s Beauty Supply Wigs & Accessories enters the new year with a new, bigger home.

Celebrity’s Beauty Supply Wigs & Accessories has relocated to the former Greatest Grains building. CREDIT DAVE THOMPSON

The beauty supply business has moved into the former Greatest Grains health food store building at 1600 Harrison St., Davenport. (Greatest Grains closed in 2019 after 40 years in business.)

Celebrity’s, which was located at 1506 Brady St. for years, will be able to offer more of just about everything in its new home, said Constance Westerfield, store owner, along with Lonnie Westerfield.

“It’s going to mean more products, more employees, more hair,” added Ms. Westerfield about the move to the bigger building.

Constance Westerfield

The Westerfields, friends, family members, customers and members of the community were on hand Tuesday morning for a ribbon-cutting ceremony to welcome Celebrity’s to the Hilltop Campus Village neighborhood.

Before the ceremony Mr. Westerfield said he hopes the relocated beauty supply business will help bring new life to the Hilltop neighborhood.

“Businesses are what builds a community. That’s a fact,” he added.

“It’s great because this is a (building) that was reimaged and it’s a business the neighborhood needs,” said Molly Otting Carlson, executive director of the Hilltop Campus Village. “This was a boarded-up building, and now it’s a business that literally has something for everybody.”

Lonnie Westerfield

Celebrity’s Beauty Supply offers a wide range of products from wigs, cosmetics, accessories, scarves, turbans and much more. A quick tour of the store on Tuesday showed everything on display from silk eyelashes, olive oil hair relaxer, Jamaican Ripple Wave extensions to, of course, a lot of wigs.

“We are so pleased that Constance and Lonnie decided to expand within the Hilltop neighborhood,” said Ms. Otting Carlson in a statement before Tuesday’s ribbon-cutting events. “Not only do they have incredible products with plenty of options, they have also created a beautiful shopping experience which includes plentiful parking.”

But Celebrity’s will not be the only business in the former Greatest Grains building. There are plans to open a juice bar called Woke Smoothie & Juice Bar. Also, Lonnie Ray’s Academy will open to offer financial literacy information for young people.

Molly Otting Carlson

Mr. Westerfield said he hopes to open Lonnie Ray’s Academy in late April or May. The goal of his new academy will be to help educate young people about finances. The academy will give lessons on personal finances, banking, buying a home and setting up a business plan.

“We will show (young people) they’ve got to be creative in running their own business,” Mr. Westerfield added.

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