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For many people, the upcoming Quad-City Times Bix 7 race on Saturday, July 30, isn’t really about the road race. It’s really about doughnuts and cups of coffee. It’s about hotel rooms and meals at restaurants. It’s about bringing thousands of people to the area who will visit and shop in many local businesses. The Bix 7 weekend is really about putting a spark into the local economy. Thousands of runners, and many family members, friends and guests will visit local businesses, spend millions of dollars and give the Quad Cities economy a midsummer boost. “The visitor economy wins during Bix 7 weekend as it produces more than $4 million in direct economic impact,” said Dave Herrell, president and CEO of Visit Quad Cities. “The Bix 7 adds value to our regional destination’s quality of life and quality of place. It’s a blast, motivating, truly authentic, fun and showcases some of our unique neighborhoods and downtown Davenport.” Mr. Herrell added that the region can expect this type of economic impact from the seven-mile road race and its festivities:
- More than $4 million in annual direct economic impact.
- $5.8 million in direct and indirect economic impact for the region.
- 82.1% hotel occupancy rate over the few days of the Bix 7 (2021 data). The entire month of July (2021) was 63.4%
- Average daily rates for hotels were 27% higher during Bix 7 weekend versus the entire month of July.