ARA forecast shows growth in rental industry

American Rental Association ara

In its updated forecast released at The ARA Show, the American Rental Association indicates that the United States equipment rental industry’s growth has a fairly positive outlook.

ARA, which is based in Moline, is an international trade association for owners of equipment and event rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. 

In its forecast report, the year-over-year growth was expected to be 7.6% in 2023 and 3.1% in 2024. The recently updated projections indicate a 7.9% increase in 2024 – totaling $77.3 billion in construction and general tool rental revenue.

“The ARA Rentalytics quarterly forecast reinforces the strength of the rental industry,” Tom Doyle, ARA vice president, program development, said in a news release. “Rental should benefit with tailwinds from interest rates, inflation, improving supply, a preference to rent, and government and private spending. Rental revenue is again forecasted to increase.”

Looking more granularly at construction and industrial equipment (CIE) growth in the United States, $60.9 billion is the projected revenue in 2024, which is 7.5% growth. In the coming years of 2025, 2026 and 2027, 3% growth is projected. The difference is smaller but still appreciable and more in line with a steadily growing economy, the release said.

“We see a slowing of growth this year compared to last year but bear in mind, we have a slowing of inflation this year as well,” Scott Hazelton, managing director at S&P Global, said in the ARA release. “The growth rates tail off in the future years, with growth of 4.3% in 2025 and 3.9% in 2026.”

The current forecast for total Canadian equipment rental revenue shows a 3.1% growth to $974 million in 2024. The 2024 growth is stronger in Canada than its 2023 growth due to inflation and resilient demand. In addition, Canada’s housing market and non- residential structure construction are both improving.

“ARA’s quarterly member survey showed conflicting results amongst members with just over half of respondents saying they saw a revenue increase in quarter four, a slight improvement over quarter three which saw an even split between those an increase and decrease,” said Mike Savely, ARA director, program development.

Get the free QCBJ email newsletter

Stay up-to-date with the people, companies and issues that impact business in the  Quad Cities area.