ARA adds to leadership team 

The American Rental Association (ARA), headquartered in Moline, has announced that Erika Singleton has joined the organization as the new workforce development manager. 

With a background in human resources management, employee training and program marketing, her role will work to address the industry labor shortage by promoting the rental business as a career.

“We’re elated to have Singleton on board,” CEO Tony Conant said in a news release. “She’s the perfect fit to support our current and future workplace initiatives due to her extensive experience and her proven success in driving new strategies and solutions forward.”

Current ARA workplace initiatives include: an industry job portal, best practices documents, customizable job description templates, employee recruitment videos, and an employee recruitment website — exclusively available for the association’s members.

Ms. Singleton will also serve as a resource on additional topics such as:

  • Rental industry public speaking – Tips for speaking at colleges, trade shows, career fairs, and more.
  • Attending career and job fairs – Advice on how to best promote rental careers among various audiences.
  • Workforce solutions – Guidance and resources for attracting quality candidates for rental industry careers and temporary employment opportunities.
  • Alternative funding programs – Understanding special grants, funding, and local and state programs available for employers to use.

“Adding Erika to our team will enhance current workplace initiatives,” said James Auerbach, ARA’s vice president for the Event Segment and Rental Industry Workforce Development department. “She is focused on continuing to expand her knowledge and putting her expertise into practice in her role with ARA.”

The ARA is an international trade association for owners of equipment and event rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment.

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