FridayJune 5, 2026

Valentine’s Day expected to be sweeter for retailers

By: Kenda Burrows|February 8, 2026
|4 min read
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    How sweet is Valentine’s Day for the retailers who help customers share their love with spouses, family, friends and even pets?

    Capital One Shopping Research predicts gift-givers will spend a collective $27.7 billion on Valentine’s Day 2026. That’s up from the $27.5 billion in 2025 Feast of St. Valentine gifting.

    In all, Capital…

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