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We crave authenticity, but what is it?

A new study from the University of Iowa’s Tippie College of Business finds that consumers ultimately define a product’s authenticity and value by its...

UI Tippie College honors HNI’s Jeff Lorenger with Oscar C. Schmidt Award 

MUSCATINE -- The shared value of putting people first has repeatedly brought together HNI Corporation’s leadership team and the University of Iowa’s Tippie College...

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